Passionate digital marketer with 8+ years of experience driving growth in B2B and B2C sectors. I specialize in crafting creative campaigns, engagement strategies, and content marketing that resonate with audiences. With a strong foundation in social media marketing, CMSs, and SEO, I successfully grew Instagram followers by 25% and boosted seasonal revenue by 40%. I thrive on innovation and am dedicated to turning ideas into impactful results.

Experience

Net Freedom Pioneers, United States - Program Coordinator

February 2023 - Present

• Spearheaded multiple projects to ensure operational excellence and achievement of organizational goals, leading to a notable 19.8% engagement rate on social media platforms, exceeding the target of 15%.

• Fostered robust partnerships by maintaining proactive communication and resolving issues, thereby enhancing partner satisfaction and engagement, which was instrumental in achieving outreach to 1.8M individuals on democracy, governance, and civil society issues, significantly surpassing the initial target of 10K.

• Collaborated closely with social media, content, and technical teams to develop and execute communication strategies that elevated organizational presence and message coherence across digital platforms, successfully reaching and exceeding the target by engaging 50K individuals.

• Oversaw creating and distributing engaging content, which led to a substantial increase in audience engagement, achieving an actual engagement rate of 19.8% against a target of 15%.

• Implemented monitoring tools to track project progress and reported on key performance indicators (KPIs) to senior management, facilitating informed decision-making processes and exceeding strategic targets.

• Coordinated and facilitated regular team meetings and training sessions to ensure alignment of project objectives and continuous professional development of staff, contributing to the organization's broader success and target overachievement.

Ponisha, Iran - Digital Marketing Manager 

July 2018 - June 2021

• Conducted in-depth market research to identify the demographics and preferences of both local and international customers, leading to a marketing strategy that increased user engagement by 40%.

• Analyzed competitive pricing and market dynamics, implementing pricing strategies that enhanced revenue by 25% through improved alignment with market trends and customer price sensitivity.

• Orchestrated comprehensive social media advertising strategies, selecting and optimizing Pay Per Click (PPC) platforms and content marketing efforts, which boosted campaign profitability by 30%.

• Developed and managed the production of diverse marketing materials, including digital art, video content, and online advertisements, which improved brand visibility by 50% and web traffic by 35%.

• Performed competitor analysis and market trend evaluations, identifying growth opportunities that led to Ponisha’s establishment as the largest freelancing platform in Iran, with a 60% market share increase.

• Directed and executed digital marketing campaigns using advanced tactics in social media marketing, achieving a 45% increase in new customer acquisition and a 50% improvement in lead generation efficiency.

• Analyzed campaign ROI and manpower efficiency, optimizing marketing strategies to increase departmental productivity by 20% and reduce cost-per-acquisition by 15%.

• Managed a substantial marketing budget, strategically allocating funds to maximize campaign impact, resulting in a 20% improvement in ROI across all marketing initiatives.

• Spearheaded the planning and execution of specialized events and exhibitions, and led video marketing initiatives, which helped solidify the freelancing concept in local and international markets, increasing brand engagement across foreign markets by 30%.

Maahava, Iran - Social Media Specialist 

July 2016 - July 2018

• Conducted ongoing analysis of marketing needs and resources, aligning departmental objectives with broader organizational goals, which enhanced campaign effectiveness by 25%.

• Provided regular, data-driven reports to the marketing manager, detailing progress against goals and adjustments in strategies that led to a 20% increase in marketing efficiency.

• Managed relationships with advertising agencies and market analysis firms, negotiating and concluding contracts that improved market research quality and depth. This collaboration resulted in a 15% better understanding of market opportunities.

• Ensured brand consistency across all advertising and communication channels by enforcing brand guidelines based on analytical data provided by external agencies, increasing brand integrity and recognition by 40%.

Navaar, Iran - Content Specialist 

September 2014 - September 2016

● Crafted compelling website and blog content tailored to improve SEO and reader engagement, contributing significantly to Navaar's prominence as Iran's first audiobook publisher.

● Led and managed a team of five authors, consistently meeting the ambitious goal of producing 30 high-quality content pieces monthly, enhancing content volume and diversity.

● Boosted copywriting efficiency and SEO effectiveness by 25% through the strategic integration of new SEO tools and methodologies, driving increased web traffic and improving search engine rankings.

Education

● University of Ulster, London, UK - MSc Marketing - Master of  Science

Start: 1st Sem. 2023-2024 End: October 2024

● University of Applied Science and Technology, Rasht, Iran - Industrial Design Engineering - Bachelor’s Degree

Start:1st Sem. 2011-2012 End: Feb 2014

● Rouzbeh Higher Education Institute, Zanjan, Iran - Electrical Engineering - Associate’s Degree

Start:1st Sem. 2008- 2009 End: Feb 2011

Skills

• Technical Proficiency: Expertise in Microsoft Office, Google Workspace, Adobe Creative Cloud, Canva, Hootsuite, Sprout Social, Buffer, and SEO tools to enhance content visibility and audience engagement.

• Digital Strategy and Data Analysis: Proficient in developing digital marketing strategies, analyzing campaign performance metrics, and optimizing SEO and SEM techniques.

• Content Creation and Management: Skilled in creating compelling digital content and strategies across various platforms, including email and social media. Strong background in video, photo, and sound editing.

• Project and Program Management: Strong project management abilities, including planning, resource allocation, stakeholder engagement, and risk mitigation, ensuring project success and operational excellence.

• Interpersonal and Communication Skills: Effective communicator with abilities in digital copywriting, design, and content marketing. Proficient in negotiating, persuading, and working cross-functionally.

• Adaptability and Problem-Solving: Thrives in dynamic environments with a proven track record of finding simple solutions to complicated problems and adapting strategies to meet evolving project demands.

• Leadership and Team Management: Demonstrated leadership in managing cross-functional teams, delegating tasks, and facilitating team meetings and training to align objectives and foster professional development.